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Five Elements Key to Strategy California Microwave's new strategy comprises five key, mutually-supporting elements:
In light of these criteria, California Microwave is focusing its investment in its fast-growing commercial, wireless businesses where it has or can rapidly build leadership positions. These include: The Satellite Communications Division, which consists of EF Data, based in Tempe, AZ. This business generated $98 million in revenue during the last 12 months. EF Data is the world's leading producer of single-channel-per-carrier (SCPC) satellite modems and transceivers, holding on average more than twice the market share of its next largest competitor. EF Data is implementing operational strategies to sustain and improve its leadership in its core point-to-point markets. "These strategies include expanding our Application Specific Integrated Circuit-based (ASIC) modem product lines, further developing our global sales and marketing channels and improving manufacturing and logistics processes," stated Don Anderson, an executive vice president of California Microwave and president of the Satellite Communications Division. In addition, EF Data is leveraging its product leadership in the point-to-point satellite sector to expand its capabilities and presence in the explosively growing broadband data networking market. EF Data is in the process of acquiring Time Division Multiple Access (TDMA) technology, which, combined with its network management systems, will provide the capability to rapidly penetrate the market for broadband data bandwidth-on-demand for private networks and service providers. EF Data provides circuit-and packet-switched, demand-assigned satellite communications that enable customers to send data, video and voice over high-speed digital links, both domestically and internationally. EF Data's recently announced Integrated Services Digital Network (ISDN) on-demand service, driven by explosive growth of the Internet, has been a first step in providing broadband data capability for business customers. Satellite ISDN-on-demand has a multitude of applications, including video conferencing, distance learning, file transfers, and circuit restoral. EF Data's Phoenix bandwidth-on-demand management system dynamically allocates satellite power and bandwidth, based on the needs of network users, and is more cost effective than dedicated leased lines or satellite circuits. EF Data's next-generation bandwidth-on-demand products, incorporating TDMA, will support Transmission Control Protocol/Internet Protocol (TCP/IP) for Internet access, frame relay for business applications, and Asynchronous Transfer Mode (ATM) for real-time multimedia. California Microwave's Satellite Communications Division is serving addressable markets which are expected to total $500 million in 1998, and which are growing in excess of 20% per year. The Terrestrial Microwave Division consists of Microwave Data Systems (MDS), based in Rochester, NY, and Microwave Radio Communications (MRC) based in Chelmsford, MA. This newly formed division combines MDS and MRC into a focused, integrated competitor in the terrestrial microwave sector. In the last 12 months, this business generated $82 million in revenue, and holds leadership positions in several core markets. George Arena, formerly president of MDS, assumes the position of president, Terrestrial Microwave Division, and also becomes an executive vice president of California Microwave. Bob Morrill, formerly president of MRC, will continue to work closely with the new division on market and business development. According to George Arena, "Our traditional customer base has been the U.S. utility and video broadcast markets. We are excited that we will be investing in broader bandwidth radios, while expanding our market horizons to include the telco market by leveraging off our Satellite Communications Division's international distribution channels." Television broadcast: MRC is the leading supplier of analog and digital point-to-point microwave systems for transporting video signals for television broadcast operations, including electronic news-gathering, satellite backhauls, studio-transmitter links, and regional networks. Data telemetry communications for utility and financial infrastructures: MDS is the leading provider of point-to-multipoint microwave radio systems for applications such as electric utility substation and distribution automation, and bank and lottery terminal connectivity. Voice and data communications for remotely sited customers: MDS provides T1/E1 (1.544 Mbps) and sub-rate T1/E1, high bandwidth efficiency, point-to-point links for last mile and thin route applications. MDS has over 20% of this rapidly growing market. California Microwave's Terrestrial Microwave Division is now poised to develop additional growth markets that leverage its technology, customer base and distribution channels in sectors where it is currently the leader. These include: The point-to-multipoint broadband wireless market, at both licensed and unlicensed frequencies (1.5-5.8 GHz). MDS' primary customers will be businesses which want a low-cost, high-reliability solution for thin-route, data network and Internet access. This embryonic market is expected to grow past $100 million within several years. High-capacity video transmission: MRC intends to develop or procure the technology platforms necessary to offer its customers high-capacity (140-155 Mbps) radio links for intercity relays, regional networks, and statewide video networks. In addition, the terrestrial division is reviewing, on an ongoing basis, its strategy in addressing other growth markets-Local Multipoint Distribution Systems (LMDS), for example-where it might participate. Overall, California Microwave's addressable terrestrial microwave markets are expected to total over $200 million in 1998, and to grow at a rate greater than 20% annually. The company intends to leverage its technology platforms within each division into a broad array of product lines, and also to take advantage of the increasing convergence of satellite and terrestrial wireless systems. The company believes that its ability to integrate satellite and terrestrial wireless technologies into an integrated, end-to-end solution for customers--e.g., in the video broadcast market--will be an important competitive advantage. "Working together, our Satellite Communications and Terrestrial Microwave divisions can jointly offer the television industry end-to-end systems for digital video transport applications," stated Don Anderson. These newly focused commercial businesses will target addressable markets estimated at over $700 million, growing in excess of 20% per year. To support the investment requirements and opportunities inherent in its satellite and terrestrial markets, California Microwave intends to harvest the value of several of its other divisions. This will be done once the required acquisitions and internal investments have been identified and made for these high-growth commercial markets. The principal expected divestiture, which would support the growth of the commercial side, is of the government businesses. These consist of the Government Electronics Division (GED) in Woodland Hills, CA, and the Airborne Systems Integration Division (ASID) in Belcamp, MD. These are profitable, extremely well managed operations with a long history of providing innovative products and services to US government and military agencies. The operations generated $97 million in revenue over the last 12 months. Their products include airborne and ground-based reconnaissance systems, communications processing equipment, and satellite communications systems. While strong current profit contributors, the government operations do not support either the commercial market focus that California Microwave has chosen or the growth objectives of the new strategy. Furthermore, significant value has been built up in these divisions, and management believes that the greatest shareholder wealth can be created by redeploying this intrinsic value. The company believes that consolidating the two government divisions will make them even stronger and a good candidate for future sale. The company anticipates divesting these units during fiscal year 1999, but not before significant actions have been taken to build up the high-growth commercial businesses, both through acquisition and licensing arrangements. In addition, the company's Services Division, based in Sunnyvale, CA, is being sold. This is a business with revenues of less than $10 million that has three operations: a teleport, which provides two-way transport services via satellite for Internet service providers, telephone companies and private networks; and two legacy product lines which supply radar testers to the military and amplifier replacements to telephone companies. While profitable, the Services Division's products and services do not fit with California Microwave's new strategic focus, and management believes the business is a distraction to the company's main objective of expanding in high-growth, commercial wireless markets. Previous announcements have been made regarding the sale of Satellite Transmission Systems and Microwave Networks, two divisions which did not meet California Microwave's performance standards. Management believes that this realignment and refocusing of California Microwave's business maximizes both the company's growth opportunities and prospects for creating shareholder value. California Microwave has reported five sequential, profitable quarters and believes that its focus on operational excellence provides an opportunity for continuing, long-term improvements.
"With these latest appointments, we are rounding out what is a small, but high-quality, group of corporate executives who provide the necessary skills in the key areas of finance, accounting, information systems, technology, and business development," said Fred Lawrence.
Stated Benti, "The International Division will employ a variety of strategies to significantly expand California Microwave's market share abroad and ensure growth rates in excess of 20% for all our product lines. We anticipate a number of changes. We will be involving the product division executives much more closely in developing major international customer relationships; we will be establishing deeper and broader distribution in our target countries, using a balance of local distributors, international partners, and our own direct sales staff; and we will be presenting a unified face to the customer. We also have plans to enhance and improve our global customer service and support."
The company has set the specific goal of improving EBIT, as a percent of revenue, to at least 13% within 24 months. Currently, there are four information systems across California Microwave's commercial business divisions and they will be combined. Overall, the company anticipates having lower transaction costs, improved SG&A spending, better management information, more relevant cost analysis, and improved performance measurement tools. "Our goal is to review the output and efficiency of our business processes against externally focused, market driven targets, and eliminate non-value-added work, as perceived by our customers. We believe this is necessary to compete internationally and prepare the company for expansion. The tangible result will be improved net operating results and a significant increase in value to both our customers and shareholders," stated Donna Birks, executive vice president and chief financial officer. An early priority is to combine the two commercial terrestrial businesses, MRC and MDS. This may lead to restructuring charges in fiscal Q4 1998, but those charges, if any, have not been determined. Simultaneously, the manufacturing flow, sales support needs, customer interface and financial measurement systems will be reviewed to enable identification of a combined information system for purchase in Q1 1999. Implementation will follow with a goal to complete by fiscal year-end 1999.
In addition to aggressively pursuing appropriate acquisitions, California Microwave is actively seeking to augment its core technologies through licensing and partnering agreements. This is one of several avenues being pursued to acquire TDMA access technology for both commercial divisions, for example. The company has begun discussion with a number of third parties. As segments of the businesses reach later stages of their product life cycle or fail to return acceptable levels of profitability, California Microwave will divest aggressively to ensure resources, both people and money, are focused on the highest return opportunities.
The company is currently implementing or has implemented the following corporate governance actions as detailed in California Microwave's 1997, proxy statement:
In order to inject outside perspectives into the planning process, as well as to meet governance guidelines on strategic plan development, California Microwave engaged The Institute For Business Renewal (IBR), a strategy advisory firm which specializes in the communications industry. IBR has assisted the company in developing its new strategic plan, and will continue to work with it to evolve that plan over time. Stern Stewart & Co. is assisting the company to train its employees in the application of EVAâ to a broad spectrum of operational decisions. Training is approximately 60% complete and full implementation is expected by July 1998.
Monthly and quarterly financial measurement and tracking mechanisms are now being used to drive tactical actions. Progress will be communicated externally via quarterly reporting. The company has also adopted segment reporting to conform to the refocused business and began reporting along those lines with the release of Q3 results today. In addition to employing its traditional financial tracking mechanisms, a senior executive has been assigned to monitor each key element of the company's new strategy-for example, international expansion and growth, market development, and operational excellence-and will be reporting monthly to the chief executive officer and to the management team on progress made against pre-defined metrics and milestones.
Statements made in this press release that are not historical facts, including any statements about expectations for fiscal year 1998 and beyond are forward-looking statements, involving certain risks and uncertainties. Factors that could cause the company's actual results to differ materially from management's projections, estimates and expectations include, but are not limited to, delays in the receipt of orders or in the shipment of products, the company's success in implementing its strategic plan, and other factors referred to in the company's Securities and Exchange Commission filings. Separately, California Microwave announced today results for its third quarter ended March 31, 1998, and the appointment of General George A. Joulwan to its board of directors. California Microwave, Inc. (http://www.calmike.com) is a leading U.S. supplier of satellite earth station and microwave radio infrastructure products and information and collection systems. EVA is a registered trademark of Stern Stewart & Co.
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Stephanie M. Day Vice President Corporate Communications (408) 743-3429 sday@califmicro.com |
Investor Information Line: (Toll-free) 1-888-225-6789 http://www.calmike.com. |
Deborah Passik William Dunk Partners, Inc. (919) 929-4100 |
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